Our Vision

More time for the things that truly matter, without missing a beat.

Our Mission

To improve pet care with the power of data.

Transparency

We believe in privacy by design and giving you full control of your data.

Agility

We adapt to the needs of the community, whether it be for our customers or partners.

Efficiency

We try to spend our time on impactful, meaningful work.

Accessibility

We want our innovation to benefit the whole community.

Inclusion

We believe that different perspectives enrich us and thus as a team we seek to actively include marginalized groups.

Compassion

We aim to treat all living beings with compassion and emphasize sustainable operations and fair partnerships.

Faizal

Faizal

Sr Frontend Engineer

Amira

Amira

Sr Backend Engineer

Taylor

Taylor

Content Creator

Natasha

Natasha

Founder & CEO

Selma

Selma

Sr Fullstack Engineer

Ahmed-Amine

Ahmed-Amine

Jr Community Manager

Dzheyhan

Dzheyhan

Jr Product Analyst

Where the Focus Lies…

The four pillars which guide our business development.

Vision & Digital Strategy
Community & Partnerships
Market Analysis & User Research
Process Analysis